The Giving Pump
At select Shell stations this fall; you’ll find a bright purple pump—that’s the Giving Pump! It’s not your usual fuel dispenser; it’s a chance to make a difference. When you fuel up at the Giving Pump, you’re fueling your community. Choose the purple pump to support children & family charities. It’s free for you, and valuable to them. It’s a simple act at no additional cost to you. So, when you head to the pump, know that you can make a fueling choice free to you that can lead to a valuable change for others!
An Impact that Fuel’s Good
Since its inception in 2021, the Shell Giving Pump Program has been fueling the communities in which we live and operate. This Force for Good initiative has made a significant impact, with Shell stations donating to over 800 local and national charities across the United States in a short three years.
Charities We Impact Together
The charities supported by Shell’s The Giving Pump are both local and national. They touch the lives of children and families, ranging from food banks to cancer treatment centers. Every drop of fuel you pump contributes to building stronger communities and brighter futures.
Participating Locations
With over 7,500 participating Shell station locations, it makes it easy for you to give while fueling during select months of the year. This year, you’ll have the ability to give back this September – October 2024.
How to Fuel Good, One Pump at a Time!
Step 1: Locate the nearest Shell Station participating in The Giving Pump Location using the locator below or the Shell App.
Step 2: When you arrive at the Shell site, locate the station with the purple Giving Pump.
Step 3: Simply fill up at The Giving Pump stations and a portion of your purchase will be donated!
See How It Works
Title: The Giving Pump
Duration: 0:15 seconds
Description:
An animated video demonstrating how The Giving Pump works to help customers join Shell stations in supporting local children’s charities.
[Background music plays]
A light, upbeat, happy, energetic track.
[Animated sequence]
We open on an icon of a Shell gas pump. A heart expands into place and pulses as pipes grow outward from the pump. We pan across the pipes, leading us to a network of frames with black and white footage of children. We push in on one of the frames and the footage shifts to color. We keep panning around this web of pipes and frames before zooming out again to reveal the pump in the center with the pulsing heart. The logo for THE GIVING PUMP appears above the pump, ideally in time with the VO.
We zoom in on the top of the pump. Numbers begin increasing, as if someone is pumping gas. “THE GIVING PUMP” logo scales down into the pump topper, with the frame drawing around it. An arrow comes down into the frame.
We follow pipes from the previous frame. Then we pan across and push in to reveal footage of children, shifting from black and white to color, as the super builds in with the pace of the VO. We continue to follow the pipes through the interconnected web of frames, zooming in and out. We resolve with all pipes leading back to the pump with the logo centered.
[Text displays]
{Repeat any text that appears in the video}
THE GIVING PUMP
A PORTION OF YOUR PROCEEDS WILL BE DONATED TO A LOCAL CHILDREN’S CHARITY.
[Voiceover]
This local Shell station...
...is giving back to kids in our community...
...and, with The Shell Giving Pump, it’s easy for you to join us.
Just fill up at the specially marked Shell Giving Pump...
...and a portion of your purchase will be donated to a local children’s charity.
It costs nothing extra...
...but it can mean everything.
{Describe what is displayed on the screen}
An animated Shell pump appears on screen and lines branch out from it, connecting to video clips of children. We zoom in on the pump readout and then a title appears, followed by more clips of children and a zoom out back to the pump.
Find a Giving Pump near me
The Giving Pump is coming back! Shell stations across the U.S. will support local children’s charities from September 1st - October 31st.