Title: Be Unstoppable – Shell Lubricant Solutions
Duration: 53 seconds
Description:
See what we’re doing inside the labs at Shell Lubricant Solutions to help make businesses unstoppable.
What makes a business unstoppable? Solutions that can help reduce downtime, decrease wear, and increase oil life. This is why we’re innovating behind the scenes at Shell Lubricant Solutions. Take a look inside our labs and see what we’re doing to help keep your machines in motion.
Be Unstoppable – Shell Lubricant Solutions
Transcript
[Background Music]
A dramatic track with symphonic drums begins to play.
[Visuals]
A hand turns a key in a lock labeled "Power" to "On,” setting in motion a montage of industrial machines and equipment.
[Animated Sequence]
Yellow Shell logo animates onscreen over a showcase of intricate parts, mechanisms, and at-work machine operators in hard hats.
[Narrator]
[Serious tone]
Every gear. Every pump. Every nut and every bolt.
[Background Music]
[Drums build in intensity]
[Visuals]
Oversized mechanical gears rotate followed by a quick shot of a wind turbine spinning.
[Narrator]
[Serious tone continues]
Every rotation. Every revolution.
[Visuals]
The sun comes up behind three large trucks lined across the horizon. Their headlights flash. Dawn breaks behind huge transmitters connecting power lines that stretch across the landscape. A tractor plows a field at dusk. The silhouette of a giant earthmover cuts through dirt.
A bright headlight beams from the top of a tractor’s cab as it moves through a field in the dark of night.
[Narrator]
Every morning and every night.
[Visuals]
A worker in a hard hat and yellow vest walks through a warehouse of large machinery. Several quick flashes of varying landscape, an across-the-water shot of a nighttime cityscape. Quick shots of a construction worker working in the hot sun, a fire burning bright red in the belly of a furnace, the silhouette of a tractor working in the midday sun, a snow-covered dirt road surrounded by pine trees and a massive power transmission tower at the top of a snow-covered mountain.
[Narrator]
Every gust. Every heat wave. Every ice-cold front.
[Visuals]
A wheel bucket excavator digs out earth. Quick flash of a silhouette of an earthmover moving dirt, then red-hot metal coiled and turning inside a kiln.
[Narrator]
Every job. Every site.
[Visuals]
A digital clock overlays on images of moving machinery as it ticks off seconds and minutes.
A worker in an orange hard hat stands in front of a rotating machine. A night cityscape flashes onscreen.
[Narrator]
Every minute. Every second.
[Visuals]
Sunset over an active shipping harbor filled with giant cranes and colorful shipping containers. Camera pans over a nighttime image of earth as thousands of tiny, golden-yellow lights illuminate the land masses.
[Narrator]
[Serious tone continues]
Your machines run the world.
[Visuals]
Four Shell scientists in red lab coats discuss a glass beaker. Close-up of a Shell scientist wearing safety glasses, examining the beaker. Two Shell experts stand discussing a job site in front of them. A Shell scientist in a red lab coat vigorously shakes a liquid-filled container in each hand then holds them out steadily in front of himself, showing how Shell GTL is clearer and has fewer air bubbles than conventional lubricants.
[Background Music]
[Speeds up, intensifies]
[Narrator]
[Excited tone]
Our 500 scientists and technical advisers around the globe constantly innovate to keep machines in motion every hour of every day.
[Visuals]
Two shell scientists in red lab coats examine machine parts. Gloved hands tap on a tablet. Shell scientists examine a specimen. Gloved hands operate highly technical equipment.
[Narrator]
It's helped make us the number-one global lubricant supplier for 16 years.
[Text Displays]
*Kline & Company 2022. 20th Edition Global Lubricants: Market Analysis and Assessment 2021.
[Visuals]
Rapid flashing of machinery and landscapes, a large gear, the arms of an analogue clock rotating rapidly, then workers in hard hats.
[Narrator]
[Confident tone]
And it's how we make you…
[Animated Sequence]
Shell logo animates over a worker walking under massive steel beams.
[Narrator]
Unstoppable.
[Animated Sequence]
A white outline of the Shell logo morphs into Shell red and yellow logo.
[Text Displays]
SHELL LUBRICANT SOLUTIONS
[Narrator]
[Continued confident tone]
Shell Lubricant Solutions.
[Background Music]
[Sound of Shell]
